Real technical demonstrations, in the form of training and refresher courses, will take place at the stands of the exhibiting companies and will offer visitors the opportunity to witness practical tests on the installation and application of products (coatings, adhesive liners, etc.), the performance of the connected pool, the use of software for monitoring consumption, the functionality of turnstiles and readers, and more.

In collaboration with Agriturismo.it

In the current rural hospitality landscape, a swimming pool represents a strategic asset for the commercial success of an agritourism facility. ForumPiscine, in collaboration with agriturismo.it—a portal that brings together a community of 4,500 Italian agritourism businesses—presents an exclusive survey that measures the prevalence of aquatic spaces in the agritourism hospitality sector, analyzes entrepreneurs' awareness of regulations and technologies, and their willingness to invest in the construction or renovation of water features.

The meeting will offer a preview of the survey results and an in-depth look at the regulations that apply to swimming pools in agritourism businesses, including in light of the bill currently being considered by the Chamber of Deputies. Through discussions between experts and firsthand accounts from those who have already successfully opted for traditional or bio-pools, participants will receive the information they need to create safe, compliant aquatic spaces that meet the wellness needs of their users. A unique opportunity to hear from experts and the experience of those who have already successfully invested in water.

Speaker: Alberto Batacchi (Swimming Pool Product Manager - Grundfos Water Treatment Italy)

Conference organized by Mondo Balneare

Beach Pools: New Safety Regulations and Design Trends (Rossana Prola)

SAFE POOLS: A Self-Monitoring Manual: This Unknown. Everything You Need to Know and Do to Protect Swimmers Through Careful Risk Management (Stefano Mazzei and Daniele Biasci)

Pools & Dog-Friendly: Business Opportunities and Management Methods for Accommodation Facilities and Wellness Centers (Elisa Guidarelli) The pet-friendly market in Italy is worth over €6.8 billion annually, with a growing demand for experiences and services in wellness centers, resorts, and pools. 66% of dog owners struggle to find truly welcoming facilities. How can we transform pools, spas, and relaxation areas into safe, profitable, and popular dog-friendly spaces? A concrete approach based on market data, international trends, operational protocols, risk management, and revenue-increasing opportunities.

Seminar by Professione Acqua

Designing a tank with varying depths and a compensation tank to meet the required flow requirements must be performed according to precise calculations, as required by technical standards.

The report illustrates the individual steps to be followed, providing practical examples and helpful guidance for performing the calculations correctly. These calculations should be included in the technical report that must accompany each project.

The session led by Luca Ercolani opens the "Journey into the Future (and Present) of a Fitness Club. How to Effectively Integrate AI into Your Center" program.

Artificial intelligence has redefined the way a fitness club is managed. The true transformation, however, lies primarily in a cultural paradigm shift, because AI is not a new tool for performing a traditional profession, but a new way of conceiving work itself. The biggest mistake a fitness club manager can make when approaching AI is to apply the same logic and strategic techniques they used before its advent. A new mindset is needed!

Today, a fitness manager's success depends on their ability to correctly and effectively use artificial intelligence to enhance decisions, optimize processes, and make every area of ​​their fitness club more efficient (from marketing to customer loyalty).

The fundamental principles of the new managerial mindset will be illustrated:

• What is Artificial Intelligence? 
• AI, Machine Learning, and Deep Learning. 
• Evolution and historical milestones of AI. 
• How to train an Artificial Intelligence.
• Generative AI and Predictive AI. 
• The art of prompting. 
• Risks, ethics, and future considerations.

The stages of "Journey into the future (and present) of a fitness club: How to effectively integrate AI into your facility."

The session led by Luca Ercolani is the fundamental prerequisite for the program developed for ForumClub: without understanding these principles, any practical application of AI risks being ineffective or even counterproductive. The program unfolds in two additional complementary and sequential sessions: Carmine Preziosi demonstrates how to attract new customers using AI, optimizing creativity, targeting, and campaigns; Maurizio Taruggi illustrates how to automate the sales and loyalty phase, integrating artificial intelligence and CRM systems.

The entire course is designed for owners and managers of fitness clubs, sports centers, and swimming pools who wish to address the ongoing digital transformation with clarity and method, discovering how AI can become a concrete lever for profit and stability in the fitness market.

N.B. The sequence of sessions is strategic and not random.

Presentation of the second edition of the "National Report on Energy Consumption in Swimming Pools," produced by FIRE - Italian Federation for the Rational Use of Energy, in collaboration with CoNGePi - National Confederation of Swimming Pool Managers, at the initiative of ForumPiscine.

Experiences, best practices, investments, and available funds for energy efficiency and carbon-neutral solutions for swimming pools. Paolo Arrigoni, President of the GSE, is expected.

Organized by Palestre di Successo

During the conference, Alessandro Madonia, founder and CEO of the consulting firm and network Palestre di Successo, will deliver a strong, clear, and pragmatic message to independent clubs and outline his strategic vision for the development of this market segment.

The seminar organized by UNI aims to illustrate recent developments in European technical standards for both public and residential swimming pools, which are of interest to all stakeholders in the sector. Specifically, the following will be presented:

• the new requirements introduced in the 2025 edition of UNI EN 13451-4 "Swimming pool equipment - Part 4: Additional specific safety requirements and test methods for starting platforms." The standard has been revised to increase the safety of starting platforms so that they can be used for more than just competitions. 
• the requirements that will be introduced in the next edition of the two parts of UNI EN 1069 "Water slides." The content of the two new documents has been revised so that future editions can be applied to all public water slides installed in open water or swimming pools. Therefore, the scope of application has been extended to aquatic facilities other than the swimming pools considered previously. 
• the revision of UNI EN 16713-3:2016 "Domestic swimming pools - Water distribution systems - Part 3: Water treatment - Requirements" has begun, making it necessary to align its content with the Biocidal Products Regulation (BPR), which has been amended in recent years.

Program

Introduction – Rossana Prola (President of UNI/CT 020)

The Role of UNI – Andrea Mora (UNI, Technical Officer of UNI/CT 020)

UNI EN 13451-4, the new requirements of the 2025 edition for starting platforms in public swimming pools – Rossana Prola (PROFESSIONE WATER, President of UNI/CT 020)

prEN 1069 on water slides: types and systems that may be included in the next edition of the standard – Paolo Ferrario (ACQUANET, CEN/TC 136 Expert)

EN 16713-3: What issues should the future revision of the standard on water treatment for domestic swimming pools address? – Eugenio Bertolotti (CHIMIGIEN, ASSOPISCINE, UNI/CT GL 011 Coordinator)

Second part of "Journey into the Future (and Present) of a Fitness Club. How to Effectively Integrate AI into Your Center."

A session that combines strategic vision and daily operations, offering useful insights for renewing the approach to attracting new members in the fitness world.

Attracting new customers is one of the most complex challenges for gyms and swimming pools today. Potential members are constantly bombarded with advertising messages, and capturing their attention requires increasingly targeted, personalized, and creative strategies. In this scenario, artificial intelligence presents itself as a valuable ally, capable of opening up new marketing opportunities and concretely improving the effectiveness of communication efforts.

The presentation demonstrates how AI can support the attraction phase of the customer journey, the crucial moment in which a fitness center captures the interest of potential customers and transforms it into opportunities.

We begin with the role of AI as a creative tool—useful for facilitating brainstorming and generating ideas for campaigns, content, and visuals—and then analyze how these tools can help personalize messages, distinguishing between latent demand (those not yet thinking about going to the gym but can be stimulated) and conscious demand (those already looking for fitness and wellness solutions).

We also explore the practical tools AI offers today to optimize online and offline advertising, landing pages, dynamic chatbots, and search trend analysis. Concrete, immediately applicable examples demonstrate how AI makes the process of acquiring new customers faster, more precise, scalable, and measurable.

The stages of "Journey into the Future (and Present) of a Fitness Club: How to Effectively Integrate AI into Your Center"

Preziosi's session is preceded by Luca Ercolani's opening session, which focuses on the need for a new mindset to effectively utilize AI. It is followed by Maurizio Taruggi's session, which illustrates how to automate the sales and loyalty process by integrating artificial intelligence and CRM systems.

The entire program is designed for owners and managers of fitness clubs, sports centers, and swimming pools who wish to address the ongoing digital transformation with clarity and method, discovering how AI can become a concrete lever for profit and stability in the fitness market.

N.B. The sequence of presentations is strategic and not random.

Speaker: Davide Gennaro (engineer, Sales Manager Hidew)

Third stage of the "Journey into the Future (and Present) of a Fitness Club. How to Effectively Integrate AI into Your Center."

After attracting a potential customer's attention, the real challenge for every fitness center is converting that interest into a membership. This is the so-called Messy Middle phase, where the user evaluates, compares, and decides. In this step, Artificial Intelligence and automation become key tools for managing and nurturing leads (potential customers), dynamically adapting communication to the user's behavior and actions.

The talk will demonstrate how to integrate CRM, WhatsApp, email, and chatbots into a coherent flow that allows you to manage a large number of leads without increasing sales costs, maintaining a seamless, consistent, and always conversion-oriented user experience.

The stages of "Journey into the Future (and Present) of a Fitness Club: How to Effectively Integrate AI into Your Center"

Taruggi's session is preceded by an opening presentation by Luca Ercolani, on the need for a new mindset to effectively utilize AI, and a presentation by Carmine Preziosi on how to attract new customers through AI, optimizing creativity, targeting, and campaigns.

The entire program is designed for owners and managers of fitness clubs, sports centers, and swimming pools who wish to address the ongoing digital transformation with clarity and method, discovering how AI can become a concrete lever for profit and stability in the fitness market.

N.B. The sequence of presentations is strategic and not random.

Speakers: Paolo Persichella (Purchasing and Production Manager), Mattia Ferrari (Technical Office), Pierpaolo Martinez (Specialized Installation Technician)

Roundtable

Speakers: Roberto Bresci, Antonello Panza, Biagio Giancola
Moderated by Marco Sublimi

A panel of renowned and experienced speakers will address the following topics: "IMU (Property Tax) for Public Sports Facility Managers"; Changes to the VAT Regime: What Has Changed and What Will Change?; "New Tax Regimes for Third Sector Entities"; "Social Enterprise: A New Opportunity for Managing Sports Facilities?"

Balance Sheet Ratios for Evaluating and Guiding Sports Businesses.

By Assopiscine

Focus on three thematic areas: System Certification, Quality Company Certification, and Dispute Management

By ANIF

Speaker: to be defined

By Acquanet – Association of Swimming Pool Builders

For years, Acquanet has promoted initiatives to protect builders, maintenance workers, and the entire industry. The pool liner guidelines and the national price list are just two tangible examples of what has been achieved.

Pool liner regulations: The pool liner is the first thing the end customer sees of their new pool and is often a source (or pretext) for complaints. The pool liner guidelines aim to fill the current regulatory gap by specifying which inaccuracies are considered acceptable and which are not.

The price list, written in conjunction with Assopiscine, indicates the minimum applicable hourly rates.

The content of the fee-based programme is part of the ForumClub calendar, which offers a high-profile International Congress dedicated to topics of strategic value for the profitable management of fitness, wellness and sports facilities, from management, team building, marketing and more. 

An unmissable full immersion training for all those who wish to deepen their understanding of the mechanisms underlying the smooth functioning of a constantly evolving sector.

Discover the fee-based programme

By Parksmania

PROGRAM

10:00: Duilio Spolador (ECO Certifications)

Water slide certification according to EN 1069, parts 1 and 2

During the presentation, the safety requirements and procedures required by EN 1069, parts 1 and 2 for the certification and periodic inspection of water slides will be illustrated.
Special attention will be given to design, functional testing, risk assessment, and the responsibilities of manufacturers and operators.

10:40 AM: Francesco Canovi (Black Studio - Amusement Project)

Digital Accessibility: Between Regulation and Operational Reality

The presentation analyzes the requirements of the European Accessibility Act for digital services, providing operational methodologies for verifying the compliance of websites, apps, and booking systems through tools and real-world cases.

11:10 AM: Sergio Fecchio (Aquentis Life)

Water Quality and Safety in Water Parks

The presentation will focus on the management of user services—showers, changing rooms, and taps—to ensure hygiene and prevent biological risks.

BREAK (11:45 AM – 12:20 PM)

12:20 PM: Massimiliano Freddi - Gianni Chiari - Duilio Spolador - Roberto Canovi (Moderator)

Accessibility and Inclusion, It's About Time...

Panel on Accessibility Opportunities and Issues in Water Parks Recreational and tourist areas between international examples and strategies for the Italian market

By Acquanet – Association of Swimming Pool Builders

During the Ordinary Assembly, Acquanet's 200 members were called to elect the members of the new Board of Directors. This meeting will introduce their names, faces, and agenda. It will also be an opportunity to recognize builders who have successfully attended and completed the latest Master Pool Building course and to introduce interested professionals to what MPB is, its members, and how to join the 50 companies already qualified.

Speakers: Lorenzo Bolognini, Roberto Bresci, Biagio Giancola, Antonello Panza,
Moderator: Marco Sublimi

Focus on the "labor aspects" that constitute a central issue in facility management. An in-depth discussion will be dedicated to new developments in the management of sports facilities and the extension of existing agreements.

Major topics: Comparison of National Collective Bargaining Agreements to understand their differences and application methods; Coordinated and Continuous Collaboration Agreement (CO.CO.CO) for sports: contract structure and aspects related to the applicable hourly rate table; related disputes and litigation; management of sports facilities in light of recent rulings; extension of existing agreements in response to interventions proposed by the manager.

Real technical demonstrations, in the form of training and refresher courses, will take place at the stands of the exhibiting companies and will offer visitors the opportunity to witness practical tests on the installation and application of products (coatings, adhesive liners, etc.), the performance of the connected pool, the use of software for monitoring consumption, the functionality of turnstiles and readers, and more.

Press conference

Speakers: Ferruccio Alessandria, Frederic Tomarchio

Conference in collaboration with Federalberghi Terme Nazionale and Federalberghi Terme Abano Montegrotto

Key issues for the development of spa tourism will be addressed, combining entrepreneurial vision and scientific insight. Speakers will include Emanuele Boaretto and Vincenzo Romano Spica. Boaretto is the president of Federalberghi Terme, as well as a visionary architect and entrepreneur: he is the creator and designer of Y-40®, The Deep Joy, the facility that brought Montegrotto Terme (Padua) to global fame, earning him a Guinness World Record for the world's deepest swimming pool. Romano Spica, Full Professor of Hygiene and Public Health at the University of Rome "Foro Italico," will discuss the latest technologies and scientific evidence for application in spas for prevention, hygiene, and sustainable management. These topics will take into account the findings of the eleventh edition of the ICSPS - International Conference on Swimming Pools and Spas, held in Athens last fall.

Seminar by professione Acqua

The safety of a swimming pool depends primarily on its design. Laws and technical standards provide precise guidance on many aspects to consider during the project design phase, but a careful risk assessment must always be performed, taking into account the pool's layout and intended use.

By Parksmania

PROGRAM

10:00: Duilio Spolador (ECO Certifications)

Water slide certification according to EN 1069, parts 1 and 2

During the presentation, the safety requirements and procedures required by EN 1069, parts 1 and 2 for the certification and periodic inspection of water slides will be illustrated.
Special attention will be given to design, functional testing, risk assessment, and the responsibilities of manufacturers and operators.

10:40 AM: Francesco Canovi (Black Studio - Amusement Project)

Digital Accessibility: Between Regulation and Operational Reality

The presentation analyzes the requirements of the European Accessibility Act for digital services, providing operational methodologies for verifying the compliance of websites, apps, and booking systems through tools and real-world cases.

11:10 AM: Sergio Fecchio (Aquentis Life)

Water Quality and Safety in Water Parks

The presentation will focus on the management of user services—showers, changing rooms, and taps—to ensure hygiene and prevent biological risks.

BREAK (11:45 AM – 12:20 PM)

12:20 PM: Massimiliano Freddi - Gianni Chiari - Duilio Spolador - Roberto Canovi (Moderator)

Accessibility and Inclusion, It's About Time...

Panel on Accessibility Opportunities and Issues in Water Parks Recreational and tourist areas between international examples and strategies for the Italian market

Speaker: Stefania Busato (Group Reformer Consultant, Balanced Body)

Meeting reserved for Assopiscine members

Updates from the new Technical Specialist Committee and Assopiscine programs.

Conference organized by AIAPP, the Italian Association of Landscape Architecture.

Designers, Superintendents, and local administrators will discuss historical and landscape constraints to fill gaps and shed light on interpretative uncertainties regarding the types, materials, and characteristics of aquatic systems in agricultural areas of historical or landscape interest.

Educational credits will be required from the Order of Architects, Planners, Landscape Architects, and Conservationists and the Order of Agronomists and Foresters.

Speakers: Saul Aiolfi, Biagio Giancola, Cristina Protti

Moderated by Marco Sublimi

A detailed analysis of the documents required for sports facilities and swimming pools and the safety obligations of managers, in compliance with current regulations.
The following topics will be addressed: mandatory safety requirements for sports workers; the usability of a sports facility; a checklist of mandatory documents required for swimming facilities; the obligations arising from compliance with safety regulations and more; and technology to assist managers in a simple and cost-effective way.

Speaker: Vito Laporta (Head of Sales INPISCINA.IT)

Organized by Assopiscine

Conference focus: new issues regarding pool safety.

Opening remarks: Ferruccio Alessandria (President of Assopiscine)

Moderator and first speaker: Roberto Salvatore (Public Affairs Consultant In-Rete)

Speakers:

Ivano Pelosin (Assopiscine Technical Committee)

Luigi Sinini (Assopiscine Technical Committee)

Eugenio Bertolotti (Assopiscine Technical Committee)

Speaker representing the European sector: 

Joelle Pulinx (Representative of the French Association)

Speakers representing the political sector:

Marco Lombardo (Senator of the Republic)

Andrea Costa (Ministry of Health)

A discipline that has been highly popular around the world for years, Pilates is becoming increasingly popular in fitness centers.

This roundtable discussion will provide the fundamental knowledge needed to implement this program in your own facility, through case histories and helpful tips from training, equipment, and management experts. Moderator: Cristiana Zama, Pilates Journalist

Participants: Lucia Nocerino (APPI President), Jolita Trahan (Pilates Network Director, President of the Board of Directors of the National Pilates Certification Program), Federica Bacchetta (owner of the Sporting Club of Ravenna), Elsid Lumi and Mario Lumi (owners of the Lume centers in Macerata and Montecassiano)

Speaker: Roberto Verri (Sales Manager, Schillaci Coperture)

By CIWAS Wellness Confederation

An update on changes in the wellness sector in Italy, in an in-depth analysis with Marco Biffi (Business Fit Consulting).

WORKSHOP ROOM (Hall 22)

A key event within the ForumPiscine framework, the Italian Pool Award will celebrate the winners of the 2026 edition, offering an exclusive showcase of Made in Italy pool excellence and new trends.

The nominated pool designs will be displayed in a photography exhibition, open throughout the event.

Following the awards ceremony, a cocktail reception will be offered by ForumPiscine-Outex-ForumClub: a special opportunity to toast the industry's successes and continue networking in a convivial atmosphere.

The content of the fee-based programme is part of the ForumClub calendar, which offers a high-profile International Congress dedicated to topics of strategic value for the profitable management of fitness, wellness and sports facilities, from management, team building, marketing and more. 

An unmissable full immersion training for all those who wish to deepen their understanding of the mechanisms underlying the smooth functioning of a constantly evolving sector.

Discover the fee-based programme

The session will offer two distinct yet complementary contributions, which converge on a common ground: the idea of ​​data-driven Longevity, i.e., a service based on evidence, measurements, and real-world applicability in the fitness context.

Talk by Pierluigi Vagali
Pierluigi will address Longevity from a science-based perspective, with particular attention to muscle-centric positioning and the key role that muscle tissue plays in metabolic health and biological aging.
He will demonstrate how the gym is already one of the most suitable environments for providing Longevity services, as it has the essential tools for training, monitoring, and progression.
He will also delve into data analysis and reporting, a natural transition into my talk.

Presentation by Igor Castiglia
Igor's presentation will focus on the operational and strategic planning of the Longevity service within the club: data analysis as a core competency, necessary tools and resources, spatial organization, delivery methods, pricing, positioning, communication, and offering structure.
The goal is to translate the scientific foundations presented by Pierluigi into a sustainable model, consistent with fitness dynamics and truly marketable, while maintaining the logic of a data-driven approach.

Real technical demonstrations, in the form of training and refresher courses, will take place at the stands of the exhibiting companies and will offer visitors the opportunity to witness practical tests on the installation and application of products (coatings, adhesive liners, etc.), the performance of the connected pool, the use of software for monitoring consumption, the functionality of turnstiles and readers, and more.

By Professione Acqua

The concentration of cyanuric acid in pool water can cause problems if you're not properly informed about the substance. It's important to understand what cyanuric acid is, when and why it's useful, and when it can cause more problems than benefits. The health and proper balance of pool water depends on the expertise of those performing maintenance.

From brain plasticity to the design of tailored protocols for body and mind.

The relationship between neuroscience and training is revolutionizing the world of fitness and health. Evidence on brain plasticity shows that the brain not only responds to exercise, but also modulates its quality, effectiveness, and adaptations. Understanding how neural circuits regulate strength, coordination, motor learning, and resilience allows us to design truly personalized protocols, capable of improving physical and cognitive performance at all ages. The talk will analyze how attention, motivation, and motor memory influence exercise execution and how to integrate neuroscientific parameters into session planning.

Technological innovations—sensors, monitoring systems, predictive models—will be presented, enabling us to assess an athlete's neurophysiological response in real time and precisely calibrate load.

The focus will be on practical application: how to use neuroscientific knowledge to optimize technique, accelerate motor learning, enhance concentration and control, reduce the risk of injury, and improve movement quality. A scientific approach that transforms the trainer into a professional capable of guiding body and brain towards functional and lasting adaptation.

 

The gut-brain axis as a key to physical and cognitive performance

The connection between nutrition, brain function, and performance is revolutionizing the way we understand training. The latest scientific evidence shows how nutrition influences attention, memory, resilience to stress, sleep quality, and response to training stimuli. The microbiota, a true metabolic and immunological control center, constantly communicates with the brain through the gut-brain axis, modulating energy, motivation, alertness, and the ability to adapt to physical exertion.

The talk will explore how specific nutrients—for example, foods that provide unprocessed carbohydrates, high-biological-value proteins, neuroprotective unsaturated fats, polyphenols, and other natural anti-inflammatories—influence cognitive performance, and how an unbalanced diet can compromise not only physical results, but also technical learning, concentration, and perception of effort.

Real-life nutritional strategies will be presented: timing pre- and post-workout meals, adjusting macronutrients based on activity, useful nutraceuticals during periods of high stress, and suggestions for improving gastrointestinal balance and energy stability.

The final section will offer an integrated approach to nutrition, behavior, and training: how to use food to think better, and how training—if well-planned—can improve self-control, decision-making clarity, and overall psychophysical well-being.