Outex: The New Frontiers of Outdoor Living and Wellness
Outex - Outdoor Experience, the B2B trade show dedicated to the design, redevelopment, and creation of outdoor spaces, will be held at BolognaFiere from February 10 to 12: three days of meetings, business, and training that will bring together companies, architects, landscape designers, and industry professionals in a specialized setting, designed to showcase the best solutions and trends for the world of outdoor living and wellness.
Outex EXPO… and Experience
The event will showcase a selection of products, services, and accessories for outdoor space design, featuring functional, sustainable solutions with high design value. It is not merely an exhibition, but a shared space where products, systems, and visions become reality. The exhibition will be complemented by experiential zones featuring installations and design proposals for public and private outdoor spaces.
In the Spirit of Leisure
Outex - Outdoor Experience will take place concurrently with XLeisure, the trade show for leisure professionals – the major B2B event that brings together the 28th edition of ForumClub and the 18th edition of ForumPiscine, which have always been essential opportunities for professional development, networking, and business for operators in their respective sectors. The exhibition area will showcase the best of the national and international offerings of products, services, and solutions for fitness and wellness clubs, sports centers, swimming pools, and spas, as well as fitness and aquatic areas in hotels and hospitality facilities. The exhibition area will showcase the best of the national and international offerings of products, services, and solutions for fitness and wellness clubs, sports centers, swimming pools, and spas, as well as fitness and aquatic areas in hotels and other hospitality facilities.
The Group’s Strength
From an organizational and managerial standpoint, the integration of Editrice Il Campo – organizer of Outex – into the BolognaFiere Group, following the completion of the acquisition, will enable the creation of new synergies between trade show activities and publishing expertise, strengthening the event’s international positioning and generating new business opportunities for exhibitors and partners.
In 2027, Outex-Outdoor Experience will expand, gaining greater autonomy and running alongside the inaugural edition of BeFire – International Biomass Heating & Fire Fair. This new international event, dedicated to products and technologies for biomass heating (Italy’s leading renewable energy source), will showcase the excellence of Italian and international manufacturing through a comprehensive offering that will include ovens and barbecues. Outex will thus serve as the ideal bridge between leisure activities centered on water and physical activity and those that define the outdoor experience in its broadest sense. This represents a unique opportunity to expand the event’s scope and strengthen its growth potential.